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Google
Go North Lookbook

Designed at Underline Studio
Creative Direction: Claire Dawson
and Fidel Peña

11 x 14.875 in
Softcover
Perfect Bound
Metallic ink
76 Pages
2016

Google
Go North Lookbook

Designed at Underline Studio
Creative Direction: Claire Dawson
and Fidel Peña

11 x 14.875 in
Softcover
Perfect Bound
Metallic ink
76 Pages
2016

Go North is a Google initiative designed to highlight and promote innovative Canadian tech start-ups while attracting and retaining top talent in the country. A large-format lookbook was produced with written content developed by Vice, featuring profiles on innovators including machine-learning expert Geoffrey Hinton and dozens of start-ups including Wealthsimple, Hootsuite, Shopify and PointClickCare. 

The lookbook also features photography by Daniel Ehrenworth and Paul Weeks commissioned for the project.

Go North is a Google initiative designed to highlight and promote innovative Canadian tech start-ups while attracting and retaining top talent in the country. A large-format lookbook was produced with written content developed by Vice, featuring profiles on innovators including machine-learning expert Geoffrey Hinton and dozens of start-ups including Wealthsimple, Hootsuite, Shopify and PointClickCare. 

The lookbook also features photography by Daniel Ehrenworth and Paul Weeks commissioned for the project.

Go North is a Google initiative designed to highlight and promote innovative Canadian tech start-ups while attracting and retaining top talent in the country. A large-format lookbook was produced with written content developed by Vice, featuring profiles on innovators including machine-learning expert Geoffrey Hinton and dozens of start-ups including Wealthsimple, Hootsuite, Shopify and PointClickCare. 

The lookbook also features photography by Daniel Ehrenworth and Paul Weeks commissioned for the project.