Go North is a Google initiative designed to highlight and promote innovative Canadian tech start-ups while attracting and retaining top talent in the country. A large-format lookbook was produced with written content developed by Vice, featuring profiles on innovators including machine-learning expert Geoffrey Hinton and dozens of start-ups including Wealthsimple, Hootsuite, Shopify and PointClickCare. 

The lookbook also features photography by Daniel Ehrenworth and Paul Weeks commissioned for the project.

Go North is a Google initiative designed to highlight and promote innovative Canadian tech start-ups while attracting and retaining top talent in the country. A large-format lookbook was produced with written content developed by Vice, featuring profiles on innovators including machine-learning expert Geoffrey Hinton and dozens of start-ups including Wealthsimple, Hootsuite, Shopify and PointClickCare. 

The lookbook also features photography by Daniel Ehrenworth and Paul Weeks commissioned for the project.

Go North is a Google initiative designed to highlight and promote innovative Canadian tech start-ups while attracting and retaining top talent in the country. A large-format lookbook was produced with written content developed by Vice, featuring profiles on innovators including machine-learning expert Geoffrey Hinton and dozens of start-ups including Wealthsimple, Hootsuite, Shopify and PointClickCare. 

The lookbook also features photography by Daniel Ehrenworth and Paul Weeks commissioned for the project.